Niche Assets Roll Out

We have now rolled out specific niche assets for the BDSM, LGBTQ+, and Gamer niches on the HubStars platform. This is part of a wider change in which we will customise sites with assets [...]

The Next-Gen Effect

Our Acquisition team are happy to report some fantastic results across our Affinity Platform. Over the past few months, our team has moved their in-house mainstream dating brands onto the Next-Gen platform. They have [...]

Stop Fraud Campaign

Nearly 40% of people looking for love online have been asked for money, according to a new survey by UK Finance’s Take Five to Stop Fraud campaign. A whopping 57% of those asked for money [...]

Improved Match Area

We will be rolling out a new and improved design for our Match Area to help further improve mobile UX. We have been able to eliminate empty space by redesigning the layout of profiles [...]

See Who Liked Your Post!

Feedback received by our Customer Support Centre suggests that our members want more specific details when it comes to their post likes. Currently, members can only see the number of likes per post (including [...]

In-house Benchmark Performance

Since the launch of our Next-Gen platform and the introduction of our new google friendly templates available in our Site Designer Tool, our Acquisition team have seen great performance improvements across our in-house dating [...]