Festive Period Campaign Prep
clairemc12020-11-05T17:25:24+00:00A guide to running your campaigns during a Covid Christmas… It’s hard to believe that the festive period is nearly upon us after what’s been a testing and difficult year [...]
Maximise Your Ads
clairemc12020-09-10T15:51:57+00:00Anna, our digital marketing manager has built up a wealth of knowledge over the years on how to successfully run Google Ads within the online dating sector. We spoke to [...]
Pure Search Marketing – Episode 14
clairemc12020-08-13T10:24:22+00:00Improving your quality score with CTR (Click Through Rates) If you have a passion for digital marketing and have creative ideas to serve the online dating industry, check out our [...]
Pure Search Marketing – Episode 12
clairemc12020-07-29T14:40:15+00:00Tim has left his Google account for a few days to let it gather data and send him traffic. He now looks at performance of the campaigns and moves on [...]
Optimise Your Campaign for Fetish Friday
Mateusz_T2020-02-11T14:34:28+00:00Acquisition Insights - Fetish Friday This Friday 18th January, the BDSM community celebrate their sexual fetishes on International Fetish Day! This day started in the UK, however has now become popular [...]
Parallel Tracking Guide
clairemc12020-02-06T10:47:16+00:00To build the new Parallel Tracking links, we have created a tool to make the switchover as easy as possible. This step by step guide will assist you with creating [...]
Increasing Keyword Relevance
clairemc12020-02-06T10:47:38+00:00If you have been struggling to keep a consecutive Click-Through Rate on your Google Ads Campaigns and feel like the stats aren’t improving, why not try using keywords that are [...]
Optimising Your Campaigns
clairemc12020-02-06T10:48:54+00:00We all know how frustrating it can be when a campaign doesn’t deliver the success we hoped for and it can sometimes be difficult to identify where the problem is. [...]
Utilising the Target CPA Function
clairemc12020-02-06T10:49:10+00:00This quick guide will show you how to utilise the Target CPA function within AdWords to get some actionable insights in to how to improve your campaigns. Cost per Conversion [...]
Why Having The Correct Niche Is Key
Michael O'Sullivan2020-02-06T10:51:14+00:00Any decent online marketer knows that to be successful within the industry they need to have the ability to split their market by Geo and target different offers to cater [...]