Gallery Enhancements Skyrocket Messaging Engagement by 58%
We're excited to share some impactful updates to our homepage gallery, aimed at enhancing user engagement and interaction across the platform. This revamped feature has been designed to better showcase user photos and videos while [...]
TES Affiliate Conference
As we step into September, our calendar is bustling with exciting events. Our team is gearing up for another journey, this time to Prague, where the TES Affiliate Conference takes place from the 18th [...]
GDI Europe Conference
Our team will be heading to London for the GDI European Conference, hosted at The Dilly, Piccadilly from the 13th-14th of September. The event is poised to bring together some of the biggest names [...]
Portfolio Bidding for Enhanced Google Ads Performance
We're excited to share with you our recent experiences and successes with portfolio bidding on Google Ads. As part of our ongoing commitment to experimenting and optimising our strategies and to pass the learnings on [...]
Strategies That Sizzle: Making Magic with 18-35 Demographic
The Acquisition Team has seen increased demand from the 18-35-year-old demographic, which we believe to stem from a desire for a cheaper alternative to Tinder. Seggz, our in-house 'hook-up' app, was exclusively created for [...]
GA4: Improve Performance and Reduce Acquisition Costs
Since our last update, on July 1st 2023, standard Universal Analytics properties stopped processing data which mandated the migration to GA4. Here at HubStars, we were well ahead of the GA4 curve and have been [...]