Since our last update, on July 1st 2023, standard Universal Analytics properties stopped processing data which mandated the migration to GA4.
Here at HubStars, we were well ahead of the GA4 curve and have been leveraging the audience data with great success. We have now reduced the cost of acquisition by 59% while increasing conversion rates by 14% with an average click-to-reg of 29.4% across our search campaigns this quarter.
We continue to improve on these impressive results by implementing a range of strategies to optimise campaigns and improve performance.
If you need assistance to optimise your performance on the GA4 platform, our team is here to support you. Feel free to reach out via your account manager or here with your inquiries, and we’ll be delighted to provide the help you require.
To recap, our strategies include:
Targeted Landing Pages
Creating landing pages based on the magazine template, customised to specific states and/or cities and incorporating content and imagery that deeply resonates with the local audience of each location.
Dividing demographics into distinct segments within similar campaigns and adapting the marketing assets to cater to the unique characteristics and preferences of each demographic group.
Precision Audience Targeting
Leveraging GA4 audience data to create highly focused and targeted audience groups, ensuring that marketing efforts reach the most relevant individuals.
Audience Segmentation and Remarketing
Using GA4 audience data to further segment our target audiences and employing remarketing lists for search ads in each campaign, increasing the chances of successful conversions.
Strategic Bid Management
Implementing strategic negative bids on underperforming terms and/or audiences to maintain ad visibility while reducing costs for less converting ads, groups, and campaigns.