According to UK Finance, there was a 20% increase in bank transfer fraud linked to romance scams in 2020 compared to 2019. As a company we are committed to the safety of our members and in recent months we have improved our anti fraud system by leaps and bounds to take action against scammers. We are pleased to share these results.
We launched our Member Rating Feature across our casual dating platform back in late December. This was designed to not only increase member interaction but to detect and remove suspicious member profiles that display strong traits of scammer behaviour.
In a five month period prior to the feature launch we took action against 97k accounts. After releasing the anti fraud system we detected and removed 30k accounts in January alone, a 54% increase against the average of the previous five months.
These figures represent a very small % of users across our platform and the risk to members being affected by scammers is low. Combined with our established 24/7 Customer Support Team and online member tools, we believe this feature will give us the competitive edge needed to fight online fraudsters. We also regularly provide our communities with resources for the best tips and advice for staying safe whilst online.
Since the launch we have also seen our customer chat satisfaction rating increase by 20%, with all members of our Support Team completing further training and increasing the availability of our online chat team.
To meet just a few of the friendly faces behind our expanding Support Team, click here.