The feature not only encourages members to be more interactive whilst online, it also shines a spotlight on profiles that display high levels of scammer traits. If a profile has been reported in the last 30 days it will have a reduced score rating. Members can also rate other profiles, bumping them up or down depending on the interaction they have had with that member.
With an already established 24/7 customer support team and online tools to keep our online dating spaces safe, we predict this feature will give us advanced insight and a competitive edge on fighting scammers and providing the best service available.
Stay tuned for further performance insight on this new feature or speak to your account manager for more information.