April proved to be another bumper month in terms of growth, with a 24.4% increase in daily registrations vs March and more than doubling on last years daily reg performance. The tail end of the Easter bank holiday helped to fuel member engagement, with verified daily registrations also up by an impressive 21.5% MOM.
We seen a fantastic boost in new business, with a 21.7% uplift in daily initial revenue for April vs March. This positive uplift doesn’t come as a surprise when our conversion team have been busy working on various UI improvements, including rolling out the new payment page tool which suggests the most affordable subscription plan to members.
April has seen various promotions on VIP subscriptions throughout the month, with discounts varying from 10% to 40% off three month and twelve month plans.
Our UK network came out on top for April in terms of initial revenue, achieving 31.2% of the total mix. The US is continuing to show strong growth and is closely following the UK with 28.7% of total initial revenue, a significant territory mix increase of 24% vs March! This is a trend we expected after our US network reached record highs in March and partners are continuing to take advantage of this booming territory.
Our account management team are available to discuss opportunities available to you in this network, get in touch to discuss your strategy and how we can support your revenue growth!