Since rolling out a new and improved design for our Match Area, we have recorded a significant 41% increase in average engagement time* in the Matches area!

We eliminated empty space by redesigning the layout of profiles displayed in the Match Area,  displaying a full-screen profile picture with overlaying CTA buttons.

Initial analysis of the recent redesign also shows a 38% increase in Average Engagement Time per session across the site.

Testing in the Matches area is underway to further increase these stats.


*The amount of time that users, on average, stayed engaged (actively using).