Mainstream ‘Affinity’ platform increases revenue by 23% in June
June has been another fantastic month for mainstream dating performance, with an uplift of 23.2% in initial revenue on our Affinity platform. Our UK & USA markets continue to soar but more notably we are excited to record an increase of 119% in initial revenue month on month for our Australian market.
Despite states in the US reopening from the lockdown period and offline social activities becoming increasingly permitted, we are still seeing significant uplifts in online user engagement. We are happy to report an 80% rise in new user registrations and 38% rise in new revenue in the USA on our Affinity platform. This is a positive reflection of the need for online interaction and growth across our mainstream dating platform.
Speak to your account manager today for a deeper insight into the mainstream opportunities available. Not an existing partner but looking for more information? Click here to speak to one of our team who will be happy to chat with you!