Back in November we were getting ready to take advantage of the higher levels of dating app interest and engagement that occurs during the festive season.
We have analysed platform performance and this festive season has once again delivered fantastic results for our partners. Across all geos and niches we saw huge uplifts in conversion from free to paid memberships. Here are some of the Highlights:
USA: 48% uplift in Paid Conversion
UK & IRE: 41% uplift in paid conversion
Australia: 22% uplift in paid conversion
We also saw a major boost in registrations across the board with a 25% rise in signups.
We would like to take this opportunity to thank all our partners for their hard work in the run up to, and during the festive season.