We experienced some fantastic growth across our casual platform in November, with a +15% daily increase in new revenue vs October.
Our US market saw significant growth with a +44% uplift in daily registrations and +25% increase in total revenue across the casual platform. Performance in our UK market has also been a highlight, recording a whopping +54.4% increase in new revenue month on month across the casual platform!
Throughout November our team have been optimising the platform for improved initial conversion rates. We are pleased to announce some fantastic uplifts, particularly within our casual platform.
Our US market seen a +6% increase throughout November and more impressively doubled the initial conversion rate vs last year! Our UK market was another highlight for our partners with a massive +16% uplift in initial conversion rate throughout November within our casual market. Be sure to take advantage of these uplifts especially now as we enter the festive period with increased levels of member interaction and engagement.
All recruitment positions for this year are now filled and closed, with two new members of the team joining us just in time for the seasonal peak! Our new Scottish office base is now complete, we look forward to welcoming partners over to our expanded premises in the new year when restrictions are eased and it’s safe to do so.
We wish our partners a safe and relaxed Christmas, we expect 2021 to be a busy year with lots of collaborations and catching up to do!
Looking to prep your campaigns for the festive peak? Get tips here.