Name: Anna Roussel

Job Title: Digital Marketing Manager


How long have you worked at HubStars?

Two and a half years


Can you give us a brief description of what your role involves?

As part of the Acquisition team, my main responsibility is expanding different geo/niche markets that our partners can move into. I run our in house brands using AdWords and different paid and organic marketing channels.


What’s your background before you joined HubStars?

I graduated from university with a BA Business Hons. I have worked with start up SMEs to build low budget marketing strategies. I was looking for a new challenge of managing bigger budgets and that’s when I joined HubStars.


What aspect of your job are you enjoying the most at the moment and what projects are you most excited about? 

The main project that I am excited about is expanding the USA Mainstream market. This is a lot of experimenting with new brands, budgets and ads which is exciting. 


What has been your favourite HubStars trip or project to date?

It has been great meeting and working with partners when they have visited the Scotland office. 


Tell us something we might not know about you?

Probably so random, but I love sheep! They are the cutest animals ever and hopefully one day I will have some of my own haha. 


During lockdown what hobbies/skills/projects have you undertaken?

I have baked… a lot! Shoutout to all the banana bread recipes.


If you could travel anywhere in the world, where would you go?

New Zealand. I’d love to travel around in a camper!


Area of expertise?

AdWords, copywriting, identifying new niches and lander design. 


To speak to Anna and the team at HubStars click here.