Grounded has further shown the high demand for genuine connections within the countryside community with a remarkable 70% increase in registrations compared to the last quarter of 2022. This impressive boost has compounded success for the UK market where the blended cost per registration was just over £2 at the end of the first quarter of 2023.
This growth is a testament to the hard work and dedication of the in-house Brand Managers, who continue to explore new channels of advertising to reach a greater share of the target audience.
One such channel is social media advertising, which is relatively new to the company but has already shown promising signs of success. In fact, a substantial number of Q1 registrations have come from this source, and we plan to focus on and optimise this channel in the coming months.
Grounded was developed from the original in-house brand ‘Countryside Connections’, and it appeals to an international audience of farmers, rural residents and countryside enthusiasts. Recently, the brand has featured on and partnered with Farming Funny, a popular comedic and lighthearted podcast aimed at farmers in the UK and beyond.
To reach a wider audience, the brand is experimenting with several channels of advertising, including print and e-newsletters through a partnership with Farmers Weekly, the UK’s leading agricultural media brand, reaching 77% of people working in agriculture in the UK. The print campaign was particularly effective, as we included a QR code to take readers straight to the Grounded landing page from the newsletter on their mobile device.
With such impressive growth in registrations and conversions, Grounded is expected to have a very successful year in 2023.
Reach out to us below for more information on exploring this niche further.