Popup redesign drives 20% daily increase in upgrades!
Our product team has been hard at work, and we’re happy to announce that we’ve launched a complete redesign of the login popup. We listened to our dating members and took their feedback on board to create a full-screen popup that highlights the key features that matter most to them when upgrading to VIP status.
Since the launch of our new design, we’re delighted to report a 20% daily increase in the number of members upgrading through the popup on our Next-Gen Affinity and Excite platforms.
Based on the success of this change, we’ll be extending the new design to other upgrade drivers across the platform, including the popup that appears when members reach the ‘like’ limit for the day. This redesigned popup features a countdown timer, making it an even more effective way to boost engagement and highlight the benefits of VIP membership.
We’re confident that these changes will result in even more members upgrading to VIP status, and we look forward to sharing the results with you over the coming weeks.