January Business Round Up

Business Round Up

January was another excellent month for growth across the board. Registrations across the platform increased by 8.88% with initial revenue increasing by 2%. This growth is attributed to our partners continuing to diversify their portfolios into the full range of GEOs and niches. The USA performance is especially high with a 10.55% growth in initial revenue with a 2% increase in registrations. Talk to your account manager about the full range of opportunities our platform offers and how best to take advantage of the GEO and niche combinations.


Partner Success

This partner is new on the scene and has hit the ground running in the first few months.

Starting straight off the bat with over 20% click to reg rate and a solid 86% validated and 75.5% profile completed rate from social traffic, the partner is now enjoying a steady 4% upgrade rate with the traffic still yet to fully mature.

The partner has been building up social traffic for the Bisexual and Transgender niches and will be looking to focus on Swinger and Dogger niches in the coming months. We are excited to see the success of this new partner this year!

For more information on how to improve your traffic quality for our platform please contact your Account Manager. You can also get in touch via info@hubstars.com for more information on the opportunities available to you as a HubStars partner.


Acquisition Insights

One of our biggest reveals was the announcement of our new Mainstream Dating offering, collaborating with FDP (Free Dating Platform). The Acquisition team have been testing Mainstream markets in the UK, offering Free and Premium Subscriptions.

Acquisition have been using the Free subscription sites to increase platform activity. Free subscription sites include full site features (private messaging, photo galleries and videos). We have been supplementing this with campaigns driving standard Premium subscriptions. Exciting results have shown a positive impact on upgrade rates.

Other positive results have shown that regional targeting is most effective. Localising landers, Adverts and Keywords. Optimising landers by Region, State and City has had positive impacts on overall site performance.

The Acquisition team has grown and been joined by Spanish Native, Mayka. Mayka has been testing various niches and locations in Spanish speaking territories. Impressive results have shown Spain can acquire registrations for 78p. This is very exciting news for our partners. Full details of acquisition insights will be available at our March Conference.


The European Summit Affiliate Conference Lisbon

Hot off of our trip to Las Vegas in January our team will be making their way to The European Summit Affiliate Conference in Lisbon held at The Oitavos Hotel – with an estimated 1,600 – 2,000 delegates we’ll have plenty of opportunities to speak to affiliates, media buyers, advertisers and publishers.

We’ll be there all three days and we’ll also have a Meet Market on Friday at 3:30-6:00 with goodies and more information about what is it we do and what we can offer so come along to booth 75 and have a chat with our team.

HubStars Partners Conference Dublin

We also have another Partner Conference – this time being held in Dublin. Our invites have seen sent and preparations are being made for the event – held in the Clarence Hotel (owned by U2!) on the 29th of March.
We’ll be discussing company insights, new opportunities and bar hopping around Dublin’s famous Temple Bar area!