Name? Andrew Croghan
Job Title? Acquisition Team Manager/PPC Specialist
How long have you worked for the company? I am still a relative newbie! I started working with the team in November 2017.
Main Responsibilities? I manage the Acquisition team responsible for acquiring traffic utilising AdWords, affiliate networks and SEO. In addition, we are developing a full digital marketing suite with the purpose of exploring new niches, identifying new acquisition sources for Partners and uncovering new opportunities for them to expand their HubStars portfolio. The team goal is to be able to provide our network of partners with key points of learning to help them increase their returns and overall platform performance.
What’s the coolest thing you’re working on right now? A method of targeting metropolitan areas where we have either no, or very small traction using highly qualified AdWords traffic. The aim is to increase members in the area at speed to create high levels of activity within a fresh database of new members within a short space of time. When perfected, this strategy will open up new geo’s for our partners to utilise for increased returns.
What’s the one thing you can’t live without? Chocolate. So much so, that I deliberately park my car 1.5 miles from the office and walk in to allow me to indulge in eating it whenever I like without getting fat! 😂
What do you enjoy doing when you are not working? I am a self confessed music snob and movie buff. I play several musical instruments and write and record my own songs whenever inspiration hits. I also love sport of all kinds and play golf, football (Aston Villa fan) go hill walking and try and enjoy all the benefits of the Scottish weather! 😉
What does success look like for you? Success for me is making sure I have as much a positive impact on people around me as possible.
If you could be successful in another profession, which would you choose? Easy, I would be a musician. When I was 9 years old, my dad took me to Wembley to see The Rolling Stones. As soon as I saw Keith Richards on stage, he became my hero (causing my mum much concern! haha). I spent my early 20’s as a musician to pay my way through Uni but soon realised my skills were best placed in other areas.
Which three individuals, living or dead, would you like to eat dinner with the most? William Gladstone, Neil Young and Martin Scorsese
Choose a movie title for the story of your life? Stop or my mum will shoot
How do you think your coworkers see you? Well, I couldn’t say anything other than my team have used the phrase ‘’Storm Andy’’ to describe me at times. Make of that what you will! 😉 haha
What characteristic do you most admire in others? Passion. I believe everyone should be passionate about something and not be scared to show it.
Your idea of a perfect date? A drink, a gig and then food, followed by a walk home and then breakfast! 😉